Facebook fan pages have now existed or some time and Google introduced them around 3 months back. People and brands are already familiar with Facebook pages and are rather comfortable with the features especially the apps and ads that the site offers. Should there be a worry about the search giant introducing the brand pages with its Google plus?
BrightEdge, the search and social management platform has reported explosive growth for the top 100 brands that are there on Google plus. They seems to have reported a massive growth in the number of people included in circles in these brands pages. As per them the number has grown from a good 222K to around 3 million in the period from Dec 2011 to Jan 2012. The percent increase is staggering but the number in comparison to Facebook top pages is still quite decent and we don't think there is any need for Facebook to start sweating yet.
Brands will have a benefit with Google plus pages as far as the find it helpful with the organic search results in the ecosystem of the search giant. Other benefits would be since Google is the search giant and it has its benefits. The hangout features with video chat is something that brands could heavily leverage on.
Facebook however is the social media giant people are addicted to starting and ending their day with it. The major benefit that Facebook will start to have may be after Facebook launches its Timeline for the brands. Although Google has what they call the scrapbook for profiles and brands on their respective pages but the cover photo feature is surely a up start for the social media giant version of pages.
Our Views
Facebook sure has a head-start in the duel. But if the recent growth with Google plus pages is anything to go by, the social media giant should have something to think about. We agree that the brand pages timeline will have its benefits but the reaction with users is still to be seen. There is no official word on how the brand timeline will be structured so that may be a surprise for both the user and the search giant.
Google on the other hand has an advantage to carry with the search plus thing. The percentage growth indicated by BrightEdge is impressive for a data analyst and threatening at least to a certain amount to Facebook.
Google will have to carry on with the growth and Facebook will have to have innovation time and again.
We are sure the duel will rewrite the history books. Let us know who do you think will have the knockout punch and how early?
BrightEdge, the search and social management platform has reported explosive growth for the top 100 brands that are there on Google plus. They seems to have reported a massive growth in the number of people included in circles in these brands pages. As per them the number has grown from a good 222K to around 3 million in the period from Dec 2011 to Jan 2012. The percent increase is staggering but the number in comparison to Facebook top pages is still quite decent and we don't think there is any need for Facebook to start sweating yet.
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| Google+ Brand Pages vs Facebook Pages |
Facebook however is the social media giant people are addicted to starting and ending their day with it. The major benefit that Facebook will start to have may be after Facebook launches its Timeline for the brands. Although Google has what they call the scrapbook for profiles and brands on their respective pages but the cover photo feature is surely a up start for the social media giant version of pages.
Our Views
Facebook sure has a head-start in the duel. But if the recent growth with Google plus pages is anything to go by, the social media giant should have something to think about. We agree that the brand pages timeline will have its benefits but the reaction with users is still to be seen. There is no official word on how the brand timeline will be structured so that may be a surprise for both the user and the search giant.
Google on the other hand has an advantage to carry with the search plus thing. The percentage growth indicated by BrightEdge is impressive for a data analyst and threatening at least to a certain amount to Facebook.
Google will have to carry on with the growth and Facebook will have to have innovation time and again.
We are sure the duel will rewrite the history books. Let us know who do you think will have the knockout punch and how early?
no sweating yet, but yes with the growth rate Fb will need to worry about in near future.
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