It wasn't long that since we posted about Facebook' Timeline for Individuals and gave you a things-to-watch-out-for. Timeline for profiles was launched last September and gradually came of for the global users. Some we are sure were caught napping and unaware!
This time we bring to you news about the much awaited Timeline for Brands, rumored to be in bought in existence by the end of this month, more precisely on 29th Feb, at the first ever Facebook Marketing Conference to be held in NYC.
Rollover of existing brand pages to the new Timeline should be quicker than it is/was for the individual profiles, considering the 845 Million user profiles vs. 20 Million brand pages which have more than 30 fans on them.
Like for individual pages, the brand Timeline will have an option to go back in time till when the brand was born and you should be able to list down the important events in your brand's life as and when it happened. To us, this makes more sense and in case of individual profiles is sort of good-to-have. Don't trust us? Go ahead get a cont on how many of your Fb friends did actually see through the whole f your timeline!!
We are sure the cont will surprise you and don't forget to drop in a comment about the number here and yes, we are serious on this!
Image Credit: The New York Yankees Timeline Page designed by Skinny and as featured on Mashable.com
For now you do have some time till the D-day. But if you do have a brand page in there, get yourself going. There is work to do, for simply you wouldn't like the idea of your users getting live feed of what you are trying to do with your Timeline. Here is our list to watch out for, so you don't end up hating it for getting caught off-guard...
Time to open the old records
Decide before hand what events to put in your brand's Timeline. Like profile Timeline, yo should be able to go to the inception time for your brand. So make sure you are very clear on what to put so users are interested in it.
Cover photo: choose wisely and in advance
This is the first thing your users will see once they land on your profile. And we are sure will cover half of the screen; smart-phones, tablets, laptops..whatever. Make sure the choice is wise and one of the early things you do in the preparation. Its sre is one thing that will put you on advantage over other brands!
Be ready for surprises
With only news around, till 29th Feb 2012, and no official details on how the brand Timeline will look like; be ready as you may end up with a lot of surprises. Make sure you have your technical team ready for the case when the apps just doesn't function out of the box on migration.
There may be space and pixel adjustment issues, actually more than you would initially think and you wouldn't like any pages/functionality broken.
Get your users ready
We agree the custom landing tab is such a nice feature to use for the brands pages currently. But we do not know how they will work, if they will, once you move over. So if you rely heavily or even somewhat to guide your users to pertinent news sing the same, just make sure you are ready with some back up plans. Prepare a post for the users, just in case you will need to tell them of the changes in places of where to look the info that previously they were used to locate in a different manner.
You think we should have included a few more steps to watch out for in the preparation of the rollover? Then jump on and let us know in the comments section. We wold be happy to include them with details here. But, wait..don't forget to read our views on the news; just below...
Our Views
We are curious on how the new design will be, especially about the placement of the apps and how brands will be allowed to handle the custom landing page, post movement. Also, if the profile Timeline is anything to go by, majority of the posts (that were previously visible clearly) are sure to go below the fold..making the interaction just a little less on this page itself. As it is the interactivity on the news feed that the Like-ers receive on their wall should remain the same. The cover photo should and will stay just like it is for the profile Timeline, so brands will be able to provide a punch right away.
The feature should benefit the brands much much more than what it is doing for the individuals. As is, it may make no sense for an individual to list the first kiss, but it will make it that much more special for a brand to list the first major sale milestone. If you have a brand page on Fb, don't and we repeat don't let Mark Z catch you off-guard this time. Get your arms n ammunition ready and the transition would be much more fun, oh and by the way Happy Crunching!!
This time we bring to you news about the much awaited Timeline for Brands, rumored to be in bought in existence by the end of this month, more precisely on 29th Feb, at the first ever Facebook Marketing Conference to be held in NYC.
 |
| Facebook Brand Timeline |
Like for individual pages, the brand Timeline will have an option to go back in time till when the brand was born and you should be able to list down the important events in your brand's life as and when it happened. To us, this makes more sense and in case of individual profiles is sort of good-to-have. Don't trust us? Go ahead get a cont on how many of your Fb friends did actually see through the whole f your timeline!!
We are sure the cont will surprise you and don't forget to drop in a comment about the number here and yes, we are serious on this!
Image Credit: The New York Yankees Timeline Page designed by Skinny and as featured on Mashable.com
For now you do have some time till the D-day. But if you do have a brand page in there, get yourself going. There is work to do, for simply you wouldn't like the idea of your users getting live feed of what you are trying to do with your Timeline. Here is our list to watch out for, so you don't end up hating it for getting caught off-guard...
Time to open the old records
Decide before hand what events to put in your brand's Timeline. Like profile Timeline, yo should be able to go to the inception time for your brand. So make sure you are very clear on what to put so users are interested in it.
Cover photo: choose wisely and in advance
This is the first thing your users will see once they land on your profile. And we are sure will cover half of the screen; smart-phones, tablets, laptops..whatever. Make sure the choice is wise and one of the early things you do in the preparation. Its sre is one thing that will put you on advantage over other brands!
Be ready for surprises
With only news around, till 29th Feb 2012, and no official details on how the brand Timeline will look like; be ready as you may end up with a lot of surprises. Make sure you have your technical team ready for the case when the apps just doesn't function out of the box on migration.
There may be space and pixel adjustment issues, actually more than you would initially think and you wouldn't like any pages/functionality broken.
Get your users ready
We agree the custom landing tab is such a nice feature to use for the brands pages currently. But we do not know how they will work, if they will, once you move over. So if you rely heavily or even somewhat to guide your users to pertinent news sing the same, just make sure you are ready with some back up plans. Prepare a post for the users, just in case you will need to tell them of the changes in places of where to look the info that previously they were used to locate in a different manner.
You think we should have included a few more steps to watch out for in the preparation of the rollover? Then jump on and let us know in the comments section. We wold be happy to include them with details here. But, wait..don't forget to read our views on the news; just below...
Our Views
We are curious on how the new design will be, especially about the placement of the apps and how brands will be allowed to handle the custom landing page, post movement. Also, if the profile Timeline is anything to go by, majority of the posts (that were previously visible clearly) are sure to go below the fold..making the interaction just a little less on this page itself. As it is the interactivity on the news feed that the Like-ers receive on their wall should remain the same. The cover photo should and will stay just like it is for the profile Timeline, so brands will be able to provide a punch right away.
The feature should benefit the brands much much more than what it is doing for the individuals. As is, it may make no sense for an individual to list the first kiss, but it will make it that much more special for a brand to list the first major sale milestone. If you have a brand page on Fb, don't and we repeat don't let Mark Z catch you off-guard this time. Get your arms n ammunition ready and the transition would be much more fun, oh and by the way Happy Crunching!!
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