It seems to be a season of acquisitions and partnerships in the social media world! We chose three favorite ones of all that we noticed in the past few months. Here we go and they are mentioned in the chronological order.
You all are familiar with the professional portal ApnaCircle that we have been reporting a few news about. Most recently about the introduction of profile timeline on the site and a very useful feature that the online business cards are. ApnaCircle is a Viadeo Group company, which also involves Tianji from China. Viadeo is reported to have acquired ApnaCircle somewhere in 2009. Viadeo recently partnered with Mancx, a Q&A expert, to join the knowledge market. The partnership took place in early December 2011. Mancx thus became a premium partner for Viadeo, allowing the 40 million Viadeo users across the globe to tap into Mancx’s extended network of professionals. If you love sharing and gathering information, just log on to Mancx with your ApnaCircle/Viadeo credentials.
The social media giant, Facebook, acquired a Team Behind Eye Tracking Start-up GazeHawk. Eye tracking technology normally requires some special hardware but this team supposedly uses only your webcam. Advertisers who would like to optimize their site can use the technology to achieve the same. The team just uses a link or two, that the site owners will provide them, to identify (using a webcam) what in your site catches your eye. Advertisers can then study the results to optimize your site. The relief here is that, users will opt-in and they won't be forced in to anything by Facebook; neither will there be any spying. It seems the team will start with Facebook next week.
Remember Posterous? The blogging and sharing platform that early on was locking its horns with Tumblr, is said to be acquired by the Twitter. Posterous was known for the way it combined email and other handles to provide users a way to post content on their platform from any web applications. It was only last year that the company released SPACES, a way to privately share your online photos with your closed ones! Below is what both Posterous and Twitter commented about the SPACES service:
"Posterous Spaces will remain up and running without disruption. We’ll give users ample notice if we make any changes to the service. For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks."
"Posterous Spaces will remain up and running without disruption. We’ll give users ample notice if we make any changes to the service. For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks."
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