People are still getting used to it and there are still calls about it being a ghost town. But with the social network now getting out of its infancy and some real good updates on its web version and some fruitful, easy to navigate and user friendly updates on its mobile app; Google' social network has been reported to be world' no. 2 social network based on the active users report.
The report published by GlobalWebIndex is based on the data from Q4 2012 and shows an overall decrease in the usage of localized social networks. Facebook has risen from the so called 'Facebook fatigue' to be still the number one social networks with 693Mn active users, a 33% increment from the numbers around the same time in 2011. Twitter has had the best gain in terms of the percentage increments as far as the active usage was concerned. The micro-blogging site saw an increase of 40% to be at number 4. The major surprise(not to everybody though) came through YouTube which was spotted at number 3 as part of the social network gain. A good 21% of the internet population now uses the video upload and streaming site on a monthly basis. Facebook however attracts the major chunk of 51% of users.
Google plus' rise has been an overall rise more for the search giant than the social network that has been the favorite rival to Facebook. If anything this should silence the critics who claim the social network is no good.
The Other Side
Is this only about Google or Facebook? The other side of this data report is more of a surprise. With the rise in the active usage on these global social networks, what has declined is the usage of localized networks. The data report published has quite a lot of local players, especially from China, but there has been a large decrease in the numbers against these social networks. As much as 57% decline has been observed for these networks.
Viadeo, the social network from France and the one which now operates under the APVO Corporation banner from San Francisco, USA; also figures in the list at number 22. Viadeo is a French player and has started to spread among the other parts of the world. So although it may be somewhere in between the local and global social networks, if anything it has seen an increase in number of active users if the data is compared for the Q2 and Q4 last year.
LinkedIn, the leader in professional networks is at number 5, considering the global players.
Do you think the localized networks are something people don't prefer? Is the trend shifting and is this a move from localized to global networks?
The report published by GlobalWebIndex is based on the data from Q4 2012 and shows an overall decrease in the usage of localized social networks. Facebook has risen from the so called 'Facebook fatigue' to be still the number one social networks with 693Mn active users, a 33% increment from the numbers around the same time in 2011. Twitter has had the best gain in terms of the percentage increments as far as the active usage was concerned. The micro-blogging site saw an increase of 40% to be at number 4. The major surprise(not to everybody though) came through YouTube which was spotted at number 3 as part of the social network gain. A good 21% of the internet population now uses the video upload and streaming site on a monthly basis. Facebook however attracts the major chunk of 51% of users.
The Other Side
Is this only about Google or Facebook? The other side of this data report is more of a surprise. With the rise in the active usage on these global social networks, what has declined is the usage of localized networks. The data report published has quite a lot of local players, especially from China, but there has been a large decrease in the numbers against these social networks. As much as 57% decline has been observed for these networks.
Viadeo, the social network from France and the one which now operates under the APVO Corporation banner from San Francisco, USA; also figures in the list at number 22. Viadeo is a French player and has started to spread among the other parts of the world. So although it may be somewhere in between the local and global social networks, if anything it has seen an increase in number of active users if the data is compared for the Q2 and Q4 last year.
LinkedIn, the leader in professional networks is at number 5, considering the global players.
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