Friday, 20 July 2012

Divorced LinkedIn Gets a Facelift

A couple of weeks before Twitter cut out the partnering source line that allowed users to sync updates from one site to another. Thus ending the near 3yr association between the two. Although LinkedIn users will still be able to post and share their contents on their Twitter accounts by the click of a button, the reverse will no longer be possible. The announcement came via an official blog post from their head of product content, Ryan Roslansky. The reasons of the one way divorce are unclear but if you use internet daily and keep an eye on these social media news, it wouldn't take more than a couple minutes to make the best guess ;)
At the back of this one way divorce with the micro blogging service and the Member privacy issues, LinkedIn made a very unusual but very welcome changes to its site. The revamp gives the site a complete facelift as far as the home page is concerned. The all white scene is now history and a new black and greyish look is here. The header floats with you as you as you scroll the page down, a little like the ApnaCircle header updates, but while they had the company logo shifting to the left and only the menu part floating with the window scroll; LinkedIn chose to go the easy way having the whole header as floating. The color contrast they chose looks good unless you see the ad with a white background sitting right at the top of the page, just beneath the menu bar. Didn't understand the design there.

You also see a drop option just besides the search box at the right of menu. This drop tells you on which section of the site you are on. So while it says People in the above screen shot, it means that we are on the main posts page that shows us the news updates from our contacts. The moment you go to LinkedIn Today you will see it change to Updates. However, if you try and change the drop down value manually, the cursor will take you to the search box on its right. So if I change it to company, the system understands that I am trying to search for company and puts inside the search box ready to accept my keywords and wait for me to hit Enter. Sounds a bit awkward to us, or is it? Company' Product Manager Caroline Gaffney had this to say on the new changes:
"We've revamped the entire home page experience with a new look and feel to make it easier to scan and find the information that matters most to you," she also added; "This simpler and cleaner design makes it easier to navigate the page and quickly find the updates you're looking for."

Apart from the Home page, the LinkedIn Today added a few "social gestures" viz the Like, Comment and Share giving it more of a Facebook like feel!
You now can in fact follow the Trending articles and see what you are following and other suggested articles. The LinkedIn Today page, as shown above, explains the new changes and the social gestures that it got in this new revamp that the site has got after a long time.
     
Post Credit

A graduate from Hindustan College of Arts and Science(HCAS), Chennai, India; Kanti has been a Marketing Trainee at RealBridge Marketing Pvt Ltd. Says he has his "own religion,wch reflects me,resides wthn me,,nd transparent" !
Connect with him either on Facebook or on LinkedIn for his professional life.

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