The news about Facebook acquiring Instagram went berserk in April earlier this year (the deal by the way got closed earlier this month) and then Facebook went ahead with a redesign of photos page on the site. If anything, the steps were clear enough on the dominance the social network giant has as far as the photo upload preference is concerned. The site gets around 300 photo uploads per day, much more than any other website. With these news and stats, its pretty much obvious for the next closest social network, and the best competitor Facebook would have seen, to get a bit serious on the competition.
On Monday, via a post on his Google Plus stream, Vic Gundotra announced one of the best acquisition that Google would have made for Google plus considering the catch up that the search giant' social network is trying to play up with. Nik Software is a 17yr old San Diego based company with offices in Germany as well. But Google' acquisition of Nik has more to it that meets the eye. Why, read on...
Based outside the Silicon valley bubble, Nik has around 9Mn users with a very big following from the professional photographers base. The more interesting part of the acquisition would be Nik's very famous and known product called Snapseed, which is a mobile app currently available only for the iOS devices. The app is used for photo editing & sharing and last year was named the iPad app of the year. Not as popular as Facebook owned Instagram but like other Nik' products, Snapseed is very famous and preferred in between the professional photographers. Shouldn't be much time now for it to come on Android as well.
Google already boasts of quite a sophisticated tools for its social network and with this acquisition, we are sure the main focus would be on the mobile platform apart from the web version usage. Google has on the other hand stayed quite both on the 'Hows' and 'How Much' of the deal. The plans and execution of the deal would sooner or later surface and so will the future of Snapseed on iOS devices. Just wait and watch!!
Based outside the Silicon valley bubble, Nik has around 9Mn users with a very big following from the professional photographers base. The more interesting part of the acquisition would be Nik's very famous and known product called Snapseed, which is a mobile app currently available only for the iOS devices. The app is used for photo editing & sharing and last year was named the iPad app of the year. Not as popular as Facebook owned Instagram but like other Nik' products, Snapseed is very famous and preferred in between the professional photographers. Shouldn't be much time now for it to come on Android as well.
Google already boasts of quite a sophisticated tools for its social network and with this acquisition, we are sure the main focus would be on the mobile platform apart from the web version usage. Google has on the other hand stayed quite both on the 'Hows' and 'How Much' of the deal. The plans and execution of the deal would sooner or later surface and so will the future of Snapseed on iOS devices. Just wait and watch!!
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