Wednesday, 5 September 2012

Create ShortCuts in Google Analytics

Having to deal with multiple clicks, especially while you are to draw out a report, is always frustrating, tiring and annoying to say the least. It would be a dream come true to be able to get to a report in a single click thus saving time for that extra coffee break in the day. Google agrees with you and thus now provides a way to create and use shortcuts in Google Analytic to be at ease with your reports extraction.

Google announced the feature last week on their official analytic blog, stating that "Shortcuts help you get to the exact view you want of your data in GA in record time. Rather than having to go through the "find report, add segment, change, sort process daily, with Shortcuts you can do it once, save it, and come back to it in a single click."

Creating a Shortcut is as easy as a couple of clicks and then save. Once you are on the screen of a custom or a standard report in Google Analytic, start by creating the 'Shortcut' button that you will be now able to see on the report's utility bar. On the resulting screen just create a shortcut name to this report shortcut and you are done.
Google Analytic Shortcut 
Google Analytic Adding Shortcut Name

Once you give a name to your report shortcut you will land on the new Shortcuts section On the Home tab, with your report configuration saved and your report being viewable on the left of the screen. You will have the below information saved as part of this shortcut (note that the date range and sample size are not saved as part of this creation) ;
  • Standard or custom report for context
  • Currently viewed tab on the report
  • Sort order
  • Advanced segments
  • Graphed metric
Google Analytic Using Shortcut MenuUsing the Shortcuts are simple. The Shortcuts that you created are accessible from the Shortcuts section on the Home tab. All your Shortcuts are under this section, clicking any one that you created will take you to the same configuration that you saved. This means that all the segments will be reset once you click on a Shortcut and you will always see the same customization that you saved last time you made changes to the Shortcut configurations. Want to change the configurations of the Shortcut that you are viewing? Just click on the Save button the Shortcut menu after you are done making the changes.
Google Analytic Shortcut ConfigurationManaging your Shortcuts is done via the 'Overview' option in the Shortcuts navigation drop. The Overview page will present to you all of your Shortcuts and you may view or delete any one from here.
Google Analytic Managing Shortcuts
A couple of points that Andrew Seguin from the Google Analytic Team mentions on his post for you to make note:
  • Shortcuts can be emailed and exported like any other standard report.
  • Deleting a Shortcut will remove that report from any scheduled emails, as with deleting a custom report.
  • Shortcuts apply at the profile level, like the rest of reports in Google Analytic.

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