[Image Credit: Francesco]
The app is available for free in the store for Apple users and improves upon the features provided by the native camera app offered by the social media giant. While the native app only allows you to upload the pics one at a time, with the new app you are able to upload multiple photos simultaneously. The app also has features which lets you crop or rotate the photo as well as apply filters; which, if you already are using it (will know), are a good improvement over the filters offered by the Facebook' native app. You can also view your friend's latest photos in a single scrolling feed.
The reports, as New York Time states, are there was no involvement of the Instagram team in the development of the new app's filters. Which suggests that the app itself might have been in the kitchen for a much longer time than we anticipate. It also hints that while Facebook was closing in on a deal with Instagram, the social media giant was also looking to put in the market an app that was to compete with Instagram in case something went wrong with the deal!
Facebook no doubt understands the importance of mobile world and the way towards which the idea is moving, but whether there is a Steve Jobs somewhere in the mighty talented team is a mystery that they need to solve first if they are to be the leader in mobile world. Releasing a camera app (that for sure was under development before Instagram team joined them) after a $1Bn deal and that too without much work from the new team doesn't sound like that good an idea.
The best part of the Facebook Camera app is that like Instagram you are able to browse through a feed that constitutes of only the photos that your friends shared. People love Instagram since the app gives them the ability to look in to daily life of their network through the pics that they share on the app. And when the Facebook Camera app uses FB' Social Graph API to make sure that you are could view photos shared apart from the Facebook app. So you could view photos in the Facebook Camera app that may have been shared via Foodspotting and even Instagram :). This type of integration we think Facebook should have been spending time adding to Instagram rather than on a new app, now that the best photo sharing mobile app is already with them.
So, while Facebook is looking to expand the features and its hold outside of its Facebook app for smartphone (Messenger app, Pages app and now Camera app) we doubt they would have been successful in competing with Instagram with this app. If the app could be called a Instagram clone is as much of a doubt as well. We leave it to you to decide how good or bad the new app is. But the idea is right, Facebook is spreading itself outside of the app we are so addicted to!
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Business IT Student at Tavistock College aiming for a career at Google, Apple or Twitter. Hopeful Entrepreneur with strong passions for Technology.
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Business IT Student at Tavistock College aiming for a career at Google, Apple or Twitter. Hopeful Entrepreneur with strong passions for Technology.
Follow or add him to your circle on Google plus.
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